Monday, September 20, 2010

Monday

The weekend was a bit of wine and football.  Neither of which is especially conducive to blogging.

So the designated Erin-wanna-be for ESPN these days is a little cheerleader-typy from Florida by the name of Jenn Brown.  I'm thinking that the ABC- ESPN brain-trust figured out that the Erin formula worked so why not keep the pipeline primed?  I have no problem with the logic or the implementation of it (although It Girl 2 will struggle to fill that roll, I think).


But the purpose for my observation is not about the new girl as much as it is about the Political Correctness action that entered into the scenario last week.  It seems Ms. Brown had been recently selected by Coors (with an OK by ESPN) to be the spokesperson for their Icehouse Beer ad campaign.  Then word got out and that same brain-trust figured out that the math (beer + pretty girl + NCAA + rightous writers = bad press) was not so easy to dismiss.  So Ms. Brown won't be in any catchy commercial for Icehouse.

I get it.  But there are so many two-faced aspects to the result that make you want to tell all the PC dunderheads to go join the foreign legion if they want to stay in the dark.  Uh, college kids drink beer.  They will continue to do so regardless of the models in the ads.  (As a matter of fact, given her regular job, they'd probably keep more clothes on Ms. Brown than they would an annonymous girl.)  But we all know how important it is to be PC.

BTW, in a related debate, I vote for a national repeal of the drinking age.  I don't know what the statistics are, but I'm betting that texting/smart phone use is rushing up the charts against alcohol for the cause of traffic accidents.  Among other things too, the police blotter records for many D-1 programs would probably improve by getting those nasty little possession arrests off the records.

Then you have the absolute pinheads who suggest that reporters should not be allowed to endorse any commercial products for fear of losing their objectivity! I don't know where to start with that one.

Lest anyone think that the Big O's starring role today on the CNBC presentation of Today I Love Wall Street was anything but a bow down by the lap dogs at GE, play it back on your DVR, delete anything that he might have said before, and listen to the crickets.

I'm off for my Monday evening run with The Winniferous while 2 is at class.  Have a great night.

BCOT

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